The symbolization of consuming makes the model based on marketing segmentation more limited in practical application.
消费的符号化使得以前的基于利益的市场细分模型在应用中存在着很大的局限性。
参考来源 - 基于符号价值的市场细分研究As a start of modern marketing and a basic research topic, marketing segmentation is the premise and basis of marketing strategy of differentiation.
作为现代营销学的起点和基本研究命题之一,市场细分是差异化营销战略的前提与基础。
参考来源 - 基于文化导向的中国电影市场细分研究·2,447,543篇论文数据,部分数据来源于NoteExpress
Brands, actually, are a result of the strategy of marketing segmentation and product differentiation.
品牌,是市场细分和产品差异化战略的结果。
Among the analysis tools used in the marketing segmentation, the combination of cluster analysis and conjoint analysis will be the ideal method in multi dimensional marketing segmentation.
而在对市场细分的众多分析工具中,将聚类分析与联合分析相结合是一种理想的多维市场细分技术。
Subjects covered include the marketing concept; market orientation; segmentation, targeting and positioning; the marketing mix; relationship marketing; and marketing metrics.
涉及的主题包括:营销理念,市场导向,市场细分、目标市场和市场定位,营销组合,关系营销以及营销度量。
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