They have a sound if unusual marketing strategy in which logistics plays an important role.

在市场战略中，非凡的物流使他们名声大噪。

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Both play a great role in business marketing.

两者对企业营销都至关重要。

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Price and pricing policy play an important role in all marketing strategy.

价格和定价政策在所有销售策略中起着很重要的作用。

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If not already, will mobile marketing play a role in your overall marketing strategy?

FORBES: Looking Back, Looking Ahead - CMOs Weigh In

If marketing plays a bigger role in marketing analytics and social media activities as noted above, this should influence how marketing and sales interact.

FORBES: Six Reasons Marketing Budgets Are On The Rise

Asking for the data, asking questions about the data, pushing for insights, and taking actions in response to those insights shows the rest of the company what role marketing analytics plays in decision making.

FORBES: The Utilization Gap: Big Data's Biggest Challenge