...rketing） 市场调查与预测（Market Research） 销售管理（Sales Management） 营销风险管理（Marketing Risk Management） 管理学（Management） 战略管理（Strategic Management） 生产与运营管理（Production and Operations Management） 经济..
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The quantitative problem of marketing risk management for modern enterprises was studied systemically as follow.
企业营销风险的量化模型的建立和测度问题。
The marketing risk comes from the uncertainty of the marketing environment, and it's measure is the core of marketing risk management.
营销风险是由营销环境等因素的不确定变化带来的，营销风险衡量是营销风险管理的核心。
So it is very significant and urgent to explore marketing risk management for both Wuhan cigarette factory and the whole tobacco industry.
所以，开展市场营销的风险管理对武烟和整个烟草行业重要而紧迫。
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