As a main method of distributing society resources and welfare, pricing problem is usually the core of economics research, supply chain research and marketing research.

作为实现社会资源和社会福利配置的重要手段，产品定价一直是经济理论、营销理论和供应链等多种理论研究的核心问题之一。

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Therefore, research of the present condition, problem, homologous marketing stratagem and strategy to the reference book will supervise and enlighten the local publishing house of the reference book.

因此对工具书出版营销的现状、问题、相应的营销战略和策略加以研究，将对国内的工具书出版营销起到导向、启示作用。

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"It's definitely a problem, but when brokerages are banned from using research for marketing, there isn't much incentive for them to cover smaller firms, " says Louis Thompson, chief executive of the National Investor Relations Institute.

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