The IOC marketing programme is divided into two major parts: sponsorship and licensing programme.

国际奥委会市场开发计划主要包括两部分：赞助商计划和特许经营计划。

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The bank needs to define and delegate the responsibilities related to the various aspects of its marketing programme.

银行必须规定并授予与营销计划有关的各项职权。

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In what feels almost like a mini-MBA programme, we sit through presentations on search engine optimisation (SEO), burnishing one's online reputation and marketing.

在这样一种类似小型MBA项目中，我们坐在那里听各种有关搜索引擎优化，提高个人在线声誉和市场营销的演讲。

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"It has been most successful marketing programme in the history of the games, " says Mr Chernyshenko.

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"Corporations are very good at promoting themselves, they recognise that everyone needs a Twitter and a Facebook account, they are aware the networks exist but they don't have the strategies in place to deal with the issues that can arise from those networks, " said Dr Lisa Harris, head of the digital marketing masters programme at the University of Southampton.

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Richard Campbell is the Marketing Director for LMUK, the company which runs the Nectar programme.

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