The first chapter introduces some basic theories about Integrated Marketing Strategy. The second chapter introduces the marketing planning process of a commercial estate project.

本文第一章介绍了整合营销传播的相关理论基础，第二章则对商业地产项目的营销策划过程模式做了一个全面的介绍；

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In this chapter specifically discusses real estate and cultural planning process, including positioning, market research, and design and planning, product design, marketing, property management.

在这一章中具体地阐述了房地产文化策划的流程，包括定位、市场调研、设计与规划、产品设计、营销推广、物业管理。

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This paper expound the study of countermeasure basing on the new product CUVA marketing, laying emphasis on the marketing process of the planning stage .

本文从全国大学生排球联赛这个新产品的市场营销方面开展对策研究，侧重于计划阶段的市场营销过程研究。

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Potential users of marketing analytics may not have a strategic planning process or marketing decision making process that builds in a step to use available analytics.

FORBES: The Utilization Gap: Big Data's Biggest Challenge

Good strategic marketing planning can achieve this delicate balance by applying fresh approaches to the annual planning process.

FORBES: How CMOs Can Re-energize The Annual Planning Process

By inserting herself as the steward of a more in-depth planning process, she identified inefficiencies and began to make marketing the critical bridge between units for new bundles and cross-sell opportunities.

FORBES: How CMOs Can Re-energize The Annual Planning Process