For example, as the vice president of marketing for a major cable television operator, my marketing plan relied on our engineering division making major upgrades to our cable systems.

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Asus also appointed a single contact on its sales and marketing team to handle operator queries about its phones and tablets.

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"Because of when ships arrive, I am very busy Monday through Thursday, and slow the rest of the week, " says Timothy McDonald, vice president of marketing for Temsco Helicopters, a tour operator in Juneau and Skagway.

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