Chinese pop music has reached such a large scale in many fields as manufacture, marketing, management, development, spread, education, that it has become an integrated and prospective new industry.

中国的流行音乐从制作、生产、销售、经营、扩展、传播、教育诸领域已经形成了一定的规模，成为一个完整的、发展前景广阔的新兴行业。

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With marketing spend down in the music industry due to lower album sales, more artists than ever are partnering with well-known brands to raise awareness of their upcoming projects.

FORBES: Advertising Week 2010: John Legend and The Roots "Unstaged"

So it was interesting to hear what Steve Stoute, former music business executive and, now, marketing executive had to say about his transition from one challenging industry to the other.

FORBES: Steve Stoute Knows Jay-Z And Lady Gaga, And He Knows What Makes For Powerful Branding

Universal Music says this is just a way of more effectively marketing the CD, but there are some industry commentators out there who are suggesting that this is really just pricing some back-catalogue CDs inline with their download versions.

NPR: Marketplace Report: Boosting CD Sales