我和同事在《科特勒营销新论》(Marketing Moves)一书中提出营销不是一个部门的事,而应当被视为企业战略的驱动力和保证品牌承诺实现的力量。整体营销包括四个步骤:
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Apple's marketing phrase in 2001 was the first of many moves that infuriated music labels.
是苹果公司在2001年营销时所提出来的,这一举措首先就激怒了唱片公司。
Riding a wave of optimism from an offseason filled with impressive moves, the Rockets have launched a new marketing campaign focused on the team's desire to return to the upper echelon of the NBA.
赛季结束后,他们的交易让人印象深刻而乐观。之后,火箭又发起一场新的市场开拓运动,以期进入NBA的第一梯队,这是他们的梦想。
This field is undergoing a major shift as the manufacture of clothing moves overseas; however, American clothing makers expect many marketing and design functions to remain here.
该领域在海外服装制作上正经历着巨大转变,然而,美国服装制造商希望保持其市场功能和设计功能。
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