The whole discussion about the costs, ROI or marketing of SOA boils down to one thing: Business and IT have to adopt a common mindset - a service-oriented mindset.

整个关于SOA的成本、ROI或市场营销的讨论，总结成一句话：业务和IT必须达成共识——一种面向服务的共识。

youdao

Of course, the traditional marketing mindset has been moving ever closer to cliff edge.

FORBES: Kill The Company

Mastering this evolved global marketing mindset could be what defines the most successful brands of the next decade.

FORBES: Move up http://i.forbesimg.com t Move down

But, even before deciding how to allocate marketing spend, even before adopting any kind of new technology, marketers will have to change their mindset.

FORBES: Was Your Brand In The Dark When The Lights Went Out?