They will also have a profound influence on consumer behaviour, prompting firms to shift a hefty chunk of their marketing budgets in their direction.

社交网也会对消费者行为产生深远的影响，从而驱使各家公司把大量营销预算转移到自己身上。

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The influence on consumers of traditional approaches to marketing, advertising, and branding is falling.

传统营销、广告和品牌宣传方法对使用者的影响降低。

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Everyone can more effectively influence others without spending a large marketing/PR budget, having a special media relationship, or being famous.

不需要花费高昂的营销和公关经费，每个人都可以更有效的影响他人、建立特殊的媒体关系，或者出名。

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Within this relatively small realm of online-marketing influence, what gets diners excited and into the car to go eat out?

FORBES: What Puts Diners in Restaurant Seats? Hint: Not Social-Media Reviews

In more recent research regarding marketing influence, scholars found that marketers have greater influence when they are more accountable and innovative (Verhoef and Leeflang 2009).

FORBES: Believers Vs. Non-Believers: Convincing Internal Partners That Marketing Can Help Drive Business Results

To find out, we turned to objective data provided exclusively to Forbes Insights by Appinions, the influence marketing platform.

FORBES: NRA Winning the Influence Battle Over Gun Control