The logo, along with the company's long-held marketing image of the "irresistibility" of its chips would help facilitate the company's global expansion.

该公司长期以来推广的“不可抗拒”薯条的市场形象，连同其商标，有助于促进该公司的全球扩张。

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To change the company's long-held marketing image.

为了改变公司保持了很长时间的市场形象。

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It is important to have a marketing image, so that people remember you.

重要的是有一个市场形象，让人们记住你。

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Its iTune Music Store and the iPod digital music player are important strategic products for the company, as it has been touting digital media as part of a new lifestyle-driven marketing image.

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Once on board, Braasch set to work on a brand image and marketing plan, even though Point One was months away from signing up its first customer.

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"It's keenly important for the image, marketing-wise, " she says.

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