This paper presents the basic analysis of domestic ICT marketing in view of macroscopical, middle, microcosmic environment by using marketing environment analysis method.
本文试图运用市场环境分析方法,从宏观环境、中观环境、微观环境几方面对国内ICT市场进行了初步的分析。
This thesis discussed this telecom operator 's ICT business environment and marketing strategy, by using market environment analysis theory, market segmentation theory and market planning theory.
本文主要应用了市场环境分析理论、市场细分理论和营销策划理论,对某省固网运营商的ICT业务的市场营销环境和策略进行了分析和研究。
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