It's easy for a company to be pulled in conflicting directions as the marketing, product development, and finance departments each get different feedback from different sets of people.

公司很容易被拉向冲突的方向，因为营销、产品开发和财务部门从不同的人那里得到不同的反馈。

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Customer feedback drives their marketing strategies, product development and service expectations.

顾客反馈促使市场战略，产品开发和服务期望的成功。

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Responsibility for customer feedback extends beyond the marketing department.

对顾客反馈的意见延伸到市场营销部门。

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But the deal between AOL and Unilever, the world's largest advertiser, will build on traditional ad arrangements by including clauses on sharing internet know-how, and knowledge on customer feedback and marketing, the firms said.

BBC: Unilever and AOL seal 'landmark' ad deal

Working in partnership like this enables sales to provide you with the feedback you need to finetune and optimize marketing initiatives.

FORBES: B2B Marketing is More Than Leads

Just as Facebook members post their latest vacation photos and spark conversations with buddies, someone in a marketing department, say, can post the latest version of a new ad and get instant feedback from his entire team on Chatter.

FORBES: Magazine Article