俄勒冈大学营销学荣誉退休教授，营销卓越调查公司(Marketing Excellence Survey)总裁。曾就职于通用公司，同时从事工程和产品管理两方面的工作，后任教于亚利桑那大学和俄勒冈大学。
基于24个网页-相关网页
marketing excellence survey
卓越营销调查
以上为机器翻译结果，长、整句建议使用 人工翻译 。
To generate these insights, I classified companies participating in The CMO Survey according to whether they performed above or below the mean on the marketing excellence question.
FORBES: In Search of Marketing Excellence: Ten Differences Between High-Performing and Low-Performing Companies
Over time, The CMO Survey will develop a longitudinal database and provide more definitive answers to the questions surrounding marketing excellence.
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