There are five chapters in all in this paper. The first chapter:It simply introduces basic knowledge of Database Marketing, such as the concept of Marketing Database and Database Marketing, the rise and the features of Database Marketing.
正文分为五章阐述：第一章 简要介绍了数据库营销的基本知识，包括营销数据库的基本概念、数据库营销的出现、数据库营销的定义和特点，最后比较了数据库营销与传统营销的区别与联系。
参考来源 - 浅论数据库营销及其营销策略的实施·2,447,543篇论文数据，部分数据来源于NoteExpress
Maintainsand updates guest history and marketing database as laid down in Front office procedures.
按照前厅部的程序保持最新的客人历史及市场数据库。
Using the algorithm, system can collect customers' attributes data and eliminate redundant data attributes from emporium marketing database by pretreatment, data reduction and other steps.
利用该算法，通过预处理、数据约减等步骤从商场营销数据库中收集顾客属性数据，消去多余数据属性。
This database is also used by the marketing team in some of their applications as well as some other reporting tools.
这个数据库还被市场团队使用，为某些应用程序和其他的报表工具存储数据。
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