...网 Mentzer、Gomes和Krapfel(1989)从顾 客的角度出发认为物流服务应包含两层含义:顾客营销服务(Marketing Customer Service,MCS)和实体配送服务(PhysicalDistribution Service,PDS),并最后从26个因...
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Marketing & Customer Service 行销与客服 ; 营销服务
Service Marketing &Customer Relationship Management 服务营销及客户关系管理
Get the right people involved from the start-from marketing and sales, operations, logistics, customer service, accounting, and finance.
从一开始就要找对的人进行参与,包括市场与营销,运营,物流,客户服务,会计和财务。
This includes policies and processes, front-of-house customer service, employee training, marketing, systems and information management.
包括政策和过程、前台客户服务、员工培训、市场营销、系统和信息管理。
Customer feedback drives their marketing strategies, product development and service expectations.
顾客反馈促使市场战略,产品开发和服务期望的成功。
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