There are also global marketing events that can be utilised to support the brand such as the World Cup (soccer) and the Olympics.

此外还可以利用全球销售事件来支持品牌，比如足球世界杯和奥运会等。

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As recently as 2005, research by JD Power, the marketing information company, found that US buyers cared more about the number of cup holders in a new vehicle than its miles-to-gallon ratio.

最近在2005年，营销信息公司JD电力的研究发现，美国买家更关心新车型的杯架个数，而非每加仑汽油的里程数比例。

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Most of it came from the 2010 World Cup: television rights yielded $2.4 billion and marketing rights $1.1 billion.

大多数的收入来自2010年世界杯：电视转播权获得24亿美元而市场开发权则获得11亿美元。

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Soccer related sales were up 40% in the quarter thanks to World Cup excitement and marketing.

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In 1982, for instance, the tournament's main sponsor was the British Milk Marketing Board and it became the Milk Cup.

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Mohamed El Siagy, general secretary of the Egyptian FA, told BBC Sport website that he expected the marketing campaign to help their 2010 World Cup bid.

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