Contributing more to the sales resurgence, though, have been longer hours, accepting credit and debit cards, the high-powered "I'm lovin' it" marketing campaign and pricier new food items.

但是，麦当劳销售额的上升也有赖于其他因素，如延长营业时间，接受信用卡和借记卡，展开声势浩大的“我就喜欢”主题营销活动以及推出更为昂贵的新食品。

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The banks should set marketing strategy based on the features of college students, attract students to use credit cards by building links and developing customer loyalty and belongingness.

银行应根据大学生群体特征制定营销策略，从建立关系纽带，培养顾客忠诚度与归属感入手，引导大学生使用信用卡，达到对大学生信用卡的营销目的。

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Credit card issuers are stepping up their marketing efforts on health-care cards and lines of credit that help borrowers finance costly elective medical procedures.

FORBES: This Week In Credit Card News: Banks Seeing Profits, Dodd-Frank Under Fire, AmEx and Facebook Partnership

Even in 2005, Capital One was conducting as many as 30, 000 experiments a year by offering credit cards with different interest rates, incentives, and marketing techniques.

FORBES: Capital One Buys Data Analytics Firm To Tap Spending Trends At Local Businesses

"This standard is now in place for all merchants globally who accept credit cards--no exceptions, " says Bill Bradley, senior industry marketing manager for Akamai Technologies in Cambridge, Mass.

FORBES: Magazine Article