"Its operating margin is expected to fall in 2004 as marketing costs increase," says Mr Kim.

“预计随着营销成本增加，公司2004年的运营利润将会下降，”金先生说。

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Meanwhile, labor wage will increase and the prices of energy and resources will further reflect the relationship of marketing demands and supplies and environmental costs.

同时，劳动工资会向上调整，能源资源价格会进一步反映市场供求关系和环境成本。

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Changyou is set to introduce a game called "Duke of Mount Deer," and that will mean an increase in marketing costs.

畅游的目的是要引进一个名为“鹿鼎记”的游戏，这就意味着广告费的增加。

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Bad debt provisioning rises, handset prices fall and marketing costs increase as competitors try to grab any customer they can get.

CNN: Cell-Phones On the Line

In this case, the increase in marketing costs is outpacing the increase in revenue by a factor of 3 to 1.

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We discussed some of these new initiatives in our preview note. (See: Amazon Earnings Preview: New Initiatives in Focus) Similarly, marketing and administrative costs will increase as Amazon continues aggressively marketing its new products and services.

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