If universities spent as much money on handling complaints and appeals appropriately as they spend on marketing, they would do better at keeping students, and in the National Student Survey returns.

如果大学在处理投诉和上诉上的花费和在市场营销上的花费一样多，它们在留住学生方面就会做得更好，在全国学生调查中也会得到回报。

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According to the firm's vice-president of marketing and sales, "We benefited from low expectations. The products were much better than people thought they would be."

该公司负责营销和销售的副总裁表示：“我们从低预期中受益。这个产品比人们预期的要好的多。”

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This information helps you understand your customers better and targets marketing activities more accurately.

这个信息帮助您更好的了解客户，并更准确的瞄准市场行为。

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Also, its fate would be too heavily predicated on the potential slip-ups of its competitors, something that is not likely to happen since these companies have better marketing leverage and better management teams.

FORBES: RIM Must Forget Everything Before It Can Recover

On the optimistic side, maybe your sales staff are working marketing leads better than anticipated.

FORBES: Three Critical Steps to Review Your First Quarter Results

The investors promise a lot: new seeds, new marketing, better jobs, schools, clinics and roads.

ECONOMIST: Buying farmland abroad