"I totally missed the big Twitter boom," says Swartz, a marketing associate in West Hollywood.

“我完全没跟上这股Twitter大潮流，”在West Hollywood当市场助理的Swartz表示。

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As a Marketing Associate for a brand-new start-up, I recently launched a crowd-sourced funding campaign to bring in contributions from interested funders and get the word out about our website and mission.

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Alexander Chernev is an associate professor of marketing at the Kellogg School of Management, Northwestern University.

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"There are great success stories, " says Michel Tuan Pham, associate professor of marketing at Columbia University.

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