Peter Drucker says, “because its purpose is to create a customer, the business has two---and only two functions: marketing and innovation. Marketing and innovation create value, all the rest are costs.”
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“We must rethink all assumptions, from innovation to marketing to sales and promotion,” he says.
他说“我们必须重新思考所有假设从研发到市场到销售到促销。”
“We must not lose our superiority in technology, research and development and innovation, ” he says, “but we need to be more marketing-oriented and mindful of customers”.
我们必须牢牢掌控技术优势，同时需要适应市场导向，满足顾客需求。
The business advantages of the company are mainly reflected as brand, marketing, service network and technical innovation etc.
公司经营优势主要体现在品牌、市场营销和服务网络、技术创新等方面。
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