In the American colonies, advertising and communications media like newspapers and pamphlets became a major factor in marketing goods and services.

在美国殖民地，报纸和小册子等广告和传播媒体成为推销商品和服务的主要因素。

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While traditional media will remain an important advertising vehicle for high-end fashion companies, social media needs to be part of the marketing mix too.

尽管传统媒体仍然是高端时尚公司的重要广告工具，大众媒体也需要成为营销组合的一部分。

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At the more engaged end of the advertising spectrum, marketers often vie for the Holy Grail that is viral marketing via social media.

在广告业参与度较高的市场端，营销高手们通常会通过社交媒体进行病毒式营销，并为这一“营销圣杯”展开激烈竞争。

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Given the technology-rich, multiplatform, data-dependent complexities of advertising, media and marketing, the imperative for time-pressured marketers to work with methodical technologists has never been greater.

FORBES: Shared Focus On Speed, ROI Uniting CMOs And CIOs, Forrester Survey Reveals

The CMO Network on Forbes.com is the must-read, go-to spot for the latest marketing, advertising and media news, trends, insights and analysis.

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Of course, this is exactly the opposite approach of what Ford recently has made a specialty: teasing with social-media marketing and then bringing in traditional-media advertising, or just relying on social media to carry the ball altogether.

FORBES: In a Twist, Traditional Ads Launch Ford Into 'And Not Or'