The author employs market Segmentation and market Targeting Theory to determine the target markets where BD Bycicle Co.
作者采用市场营销学的的市场细分与目标市场选择理论。
Also, this thesis discusses the application of benefit model on market targeting and the design of outbound tourism products.
并且从目标市场定位和出境游产品设计,方面对利益模型的应用进行进一步的研究。
Based on market segmentation theory, the analytic methods and processes of AHP application in market segmentation and market targeting are discussed by a case study.
基于市场细分理论,结合案例探讨了层次分析法应用于市场细分与目标市场选择的评价方法。
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