Android's surge in the market means app developers are splitting more of their time between the competing phone systems.

安卓在市场上的增加意味着应用程序开发商要在两种竞争的手机系统上分配更多的时间。

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And it isn't just a matter of splitting up the pie. This is a winner-take-most market: Having 9% of search doesn't mean Microsoft has 9% of search marketing dollars.

这并不是从中分一杯羹的问题，而是一个赢家通吃的市场：拥有9%的市场份额并不表示微软能够获得搜索市场收入的9%。

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In a perfectly efficient market, splitting shares has no real impact on a company or its stock price.

FORBES: Colgate-Palmolive To Split Shares, A Move Many High-Priced Stocks Resist

After the previous enlargement there was talk of splitting the large internal-market portfolio, but this was resisted on efficiency grounds.

ECONOMIST: The European Commission: Musical chairs | The

Meanwhile, Dutch market gardeners had found a way to grow exotic tulips from seeds, instead of relying on the expert splitting of bulbs, bringing the price of these still-covetable blooms down sharply.

BBC: Of bulbs and bubbles