市场细分战略(market segmentation strategies)指的是只将特定的消耗者群而非全部人作为品牌的目的集体,即便这意味着这一产品不能吸收其他不属于这一目的市场的消耗者。
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In this article, Foshan markets and sales were studied as the system engineering from three aspects: market segmentation, business operation, sales strategies and their systematic effects.
本文把佛山市场营销作为系统工程来研究。主要论述三个问题:佛山市场划分系统、营销运行系统和营销策略及其系统效应。
On the base of the market segmentation theories, this paper analyzes the present situation of credit card market segmentation and the marketing strategies.
本文在介绍市场细分理论的基础上,分析了信用卡市场细分现状和营销策略。
Based on the model, we propose customer segmentation and different market strategies on various customers, and finally prove the validity of multivariate profit model with practical example.
基于该模型进行客户细分,探讨了如何采取不同的客户战略;最后通过一个实际案例证明了客户潜在价值预测模型的有效性。
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