Subjects covered include the marketing concept; market orientation; segmentation, targeting and positioning; the marketing mix; relationship marketing; and marketing metrics.
涉及的主题包括：营销理念，市场导向，市场细分、目标市场和市场定位，营销组合，关系营销以及营销度量。
To achieve this, we must carry out market segmentation and market positioning.
要达到这个目标就要进行市场细分和市场定位。
Firstly, the good market segmentation and target market selection have laid a solid foundation for product positioning.
良好市场细分、目标市场选取给产品定位奠定良好基础。
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