Charles Duhigg at The New York Times reports on how both the Obama and Romney campaigns are turning to marketresearch and data mining in an effort to boost voter turnout in their favor.
In 1997, along with my brother, we revolutionised the trends information business with the launch of Worth Global Style Network (WGSN), which went on to become "the fashion industry bible" (The Wall Street Journal), providing trend forecasting, marketresearch and data for retailers, manufacturers and designers.