First of all, this article combs stock pricing theory and method of western security market.

首先，本文对西方证券市场股票定价理论和方法进行梳理。

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The influence of the market participants' behavior should be fully considered for the evaluation of a new pricing method, otherwise, the well-conceived can not always get expected achievements.

在考察新的定价方法时，必须充分考虑市场成员的行为影响，否则，良好的愿望并不能够得到期望的结果。

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The author puts forward the fuzzy comprehensive pricing model based on the market comparative process, enriches the theory and method of villa marketing and pricing.

在对现行别墅定价理论和方法分析的基础上，提出了基于市场比较法的模糊综合定价模型。

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