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Mark-up to mark-down is a pricing strategy whereby retailers set regular merchandise prices high and then turn around to offer customers discounts.
FORBES: J.C. Penney Is Bringing Back The Old Sales Model: Will It Work?
They also agreed that poorly executed pricing strategies can be the death knell for retailers, and could end up lowering the water mark for the industry as a whole.
FORBES: Postscript On Retail Pricing: Avoiding The "Race To The Bottom"
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