abstract:Mark Tungate is a British writer based in Paris, France. He is the author of Media Monoliths: How Media Brands Thrive and Survive (2004), Fashion Brands: Branding Style From Armani to Zara (2005, Third Edition 2012), Adland: A Global History of Advertising (2007, Second Edition 2013) (listed among the best business books of 2007 by Library Journal), 'Branded Beauty: How Marketing Changed the Way We Look" (2011), and Branded Male: Marketing to Men (2008), all published by Kogan Page.