The advantages of Chinese characters application on modern mark design were analyzed and the ways to make use of Chinese characters duality were discussed.

本研究重点分析了汉字在现代标志设计中的优势体现，并就如何使用汉字的双重性进行标志设计作了深入的论述。

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The word "sign" refers to the name, the symbol or the trade mark design, which is easy to identify.

单词“标识”是指名称，符号或商标设计，易于识别。

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But they mark a departure for Chrysler, which long made its mark in design rather than quality or reliability.

WSJ: New Chrysler Battling Old Defects

Scotland's "other" national drink is to return to its original can design to mark its sponsorship of the Glasgow 2014 Commonwealth Games.

BBC: Glasgow 2014: Irn Bru to return to original can

This was based on an actual recent day in the life of Twitter design researcher Mark Trammell, who worked on the video.

FORBES: The Story Behind Twitter's First Video Ad: 1 Million Views In One Day