我们需要用边际思维 (marginal thinking)：当边际效用大于或者等于边缘成本的时候就可以享用下去，反之不然。这么说着很抽象。
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Marginal thinking can be dangerous on a personal level, too.
FORBES: How Economics Can Fix Your Life
But letting deal fatigue block the clarity of thinking around real marginal returns is also not smart.
FORBES: Sunk Costs Don't Matter in Venture, Until They Do
Stewart writes to dispel, as a myth not worth thinking about, the notion that high marginal tax rates in one municipality, state, or a country push the wealthy to move to lower-tax locations.
FORBES: Sorry New York Times, Tax Flight of the Rich Is Not a Myth
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