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The Royals had early chances, with Baggies defender Marek Cech hacking clear and Long firing a chance over.
BBC: Reading 1-0 West Brom
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The Premier League newcomers have added Scott Carson, Gianni Zuiverloon, Marek Cech and Abdoulaye Meite to their squad so far, alongside several youngsters.
BBC: Mowbray denies cautious spending
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The Baggies deserved to extend their advantage when Brunt poked Marek Cech's low centre just wide after a stunning one-touch move, but a second goal was soon forthcoming.
BBC: West Brom 2-2 Arsenal