Even analysts unimpressed with the initial public offering conceded that it was likely to beat the 669-times oversubscribed Tom.com IPO, backed by tycoon Li Ka-shing, in March (see table).
We need governments on both the supply and demand side of this trade to work together and bring serious commitments to the table in March, when representatives for some 170 nations will come together in Thailand -- itself a major market for illegal ivory -- for the Convention on International Trade in Endangered Species.