Like many an entity with a message, the Church must embrace social media to get the word out.

FORBES: The Pope Gives His Blessing to Facebook, Orkut, and Social Media

This has taken the most prominent form in an initiative that was begun, I think, back in 1999, by an entity many of us haven't heard of, called the Organization of the Islamic Conference, or OIC.

CENTERFORSECURITYPOLICY: Frank Gaffney: Jihad by other means

After the Yellow Pages, the local newspaper is the only entity in many towns with relationships to most other businesses.

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