The denotation of the word "home" is a place where one lives but has many connotations.

“家”这个词的意义是一个人居住的地方，但它还有许多内涵。

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The franchising product, carrying many connotations, is a carrier to convey the spirit of the Expo, not only a simple product.

特许经营产品不仅是一种简单的产品，它承载着许多内涵，是传递世博精神的载体。

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We give it too much interpretation, but also give it too many connotations.

我们赋予它太多的诠释，也赋予它太多的内涵。

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The challenge of course is that place has many other connotations.

FORBES: The Power of Place

For many centuries, white has had positive connotations in Chinese culture and black negative ones.

BBC: A Point Of View: How China sees a multicultural world

Perhaps the one change many Russians will remember from his presidency is the renaming of the police force from "militsia" with its Soviet connotations, to the more neutral "politsia".

BBC: Profile: Dmitry Medvedev