Likewise Digital Equipment focused on its profit margin in computer-aided design and manufacturing software only to be destroyed by its lower margin but higher volume competitor AutoCad.

FORBES

Computing has revolutionized manufacturing since the nineties when solid modelling came of age and Unigraphics and Catia, began developing manufacturing software that worked from these solid models.

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Holleran joined Datasweep when it had no customers and led sales, marketing and business development to the point that Datasweep became the market leader in manufacturing and analytics software.

FORBES: Matt Holleran: Silicon Valley's Business Freemium Go-To Guy