The initiative comes as government and private insurers emphasize the importance and need for physicians to take on new roles as quarterbacks that managing medical care needs of patient populations through so-called Accountable Care Organizations.
In this period of change we are seeing the Chief Customer Officer roles emerge that are charged with managing the customer experience and the technologies and applications required to do so.
If all of this works then what we are talking about is Amazon as a private company effectively taking on the traditional roles of a nation state: managing liquidity demand and internalizing externalities.