New jobs: Marketing appears to be taking a leadership role in managing social media activities in companies.

FORBES: Six Reasons Marketing Budgets Are On The Rise

For operators, Preva Mobile deepens member relationships by providing a mobile platform for managing all fitness activities, not just those on Preva enabled equipment or inside the gym.

ENGADGET: Preva Mobile for iOS aims to track your workouts, keep you going to the gym

Mr Kelly said their operation would cover managing racing, commercial activities and non-race day events.

BBC: Racecourse picks management team