After much campaigning, he thought he persuaded his management team that upgrading the menu was the thing to do.

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Large, tactile buttons control basic operation, menu and media management.

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Wendy's has benefited in part from weakness at Burger King, which analysts say has suffered in recent years from a series of management and ownership changes, a lack of menu development and an over-reliance on young adult customers at a time when high unemployment hit that market hard.

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