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Traditionally business silos have individually sorted, stored and managed data that is relevant to the needs within the silo.
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The computing giant has already weathered several quarters with surprisingly strong earnings, thanks in large part to its focus on services like managed data centers--which many customers are using so that they can replace expensive employees--and software as a service, which is seen as a thrifty alternative to traditional software.
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By reducing the data footprint, virtualizing the reuse and storage of the data and centralizing the management of the data set, Big Data is ultimately transformed into small data and managed like virtual data.
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