One area NBC, a subsidiary of General Electric, did manage to get right this year: its multi-platform presentation, which was a lot more showing than it was telling this time around.
Reading threw on substitute Jamie Cureton late on in a valiant effort to try and rescue a point, but the best he could manage was a right-footed drive that cleared the crossbar 10 minutes from time.
One area NBC, a subsidiary of General Electric (nyse: GE - news - people ), did manage to get right this year: its multi-platform presentation, which was a lot more showing than it was telling this time around.