Baidu has been rolling out new search-advertising technology to help advertisers better target and manage their ads.

百度一直在推出新的搜索广告技术，以便帮助广告商更有目标地投放广告，对广告更好地进行管理。

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Today, it started to remedy that situation with the acquisition of Wildfire Interactive, which brands such as Virgin and Gilt Groupe manage their social-media marketing, from placing ads to managing fan pages.

FORBES: Wildfire Acquisition Finally Adds Social to Google's Ad Business

The iTV partners will continue their core business and package programs, place ads, handle billing and collection, and manage the network facilities.

FORBES: Apple Partners To Subsidize iTVs; Sharp To Produce Sets

Companies now have to manage Facebook pages, wallposts, tabs on pages, Facebook ads, Twitter and LinkedIn updates.

FORBES: Connect