To convince nine nearby water districts to sign 30-year contracts to take Poseidon's water, Maloni had to promise to never charge them more than the going price of imported water.
In the midst of that ongoing hacker pile-on, Sony has remained unwisely mum, says Jason Maloni, a crisis public relations executive at Levick Strategic Communications, which handled the response to Heartland Payment Systems breach of as many as 100 million credit card numbers in 2009.