How about that for making a statement on the increasing blurriness between the worlds of PR, marketing, advertising, and CSR?

FORBES: Ogilvy Chairman Says CSR Is Essential

The payoff, the real business value, will come from not only making the analog digital, but from marrying the two worlds.

FORBES: Don't Erase The Master Plan: Digitally Capturing Big Ideas

Colin Macdonald, former studio manager at Realtime Worlds' says the key is that developers making "casual" games now have a global audience at their fingertips.

BBC: Video games industry: Rise of the 'bedroom' developer