He added British Gas was working to improve their procedures, including working more closely with Transco and making more efforts to contact customers.

BBC: British Gas mistakes revealed

But today, from iPads in retail locations to digital billboards, corporations and the marketers who serve them are making even more dramatic efforts to wow their audiences.

FORBES: Mesmertising: Making Brand Experiences Stick

Despite these plans, both shale and renewable options face long roads to becoming viable sources of revenue, making traditional efforts all the more important in the meantime.

FORBES: Connect