Humanistic management is critical for making brand.

打造品牌，人本管理是关键。

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From traveling around Asia to making brand new friends around the world, every second was amazing.

无论是在亚洲旅行，还是结交来自世界各地的新朋友，每一秒钟都无比精彩。

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Politicians, however, have so far been muted in their response to the possible sale of Hummer, a gas-guzzling, loss-making brand.

不过，政客现在对“悍马”可能实现的收购案一言未发。“悍马”汽车耗油量大，企业也处于亏损中。

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It was just focused on bringing up the product and making people wear the brand again and how the brand is aligning to this particular feeling and story.

苹果只专注于提升产品,让人们再次接受品牌,想办法让品牌能唤起一种情感和故事。

斯坦福公开课 - Twitter之父Jack.Dorsey演讲：好奇和灵感的力量课程节选

However, Spyker failed to reinvigorate the loss-making brand, and Saab Automobile filed for bankruptcy in December 2011.

BBC: Former Saab Automobile chiefs arrested for accounts fraud

While some of the discussion about story development, environments and the overall reach of "Defiance" got heated, the idea of making something brand new kept both sides focused.

CNN: 'Defiance' merges TV, video-gaming worlds

The older generation are also realising that they've done their job in making the brand famous but now it's time to let the new generation have their chance.

BBC: Brunello di Montalcino: How a Tuscan wine kept growing