Find out what the offense was before apologizing, or risk making things worse by coming off as patronizing.

找出自己究竟是什么地方冒犯了对方，不要盲目地道歉或者去以恩人的姿态自居。

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Apologizing is always the right and smart thing to do-whether or not the person making the apology is actually being genuine.

道歉始终是明智之举，无论道歉的人真诚与否。

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Then, instead of apologizing and making it better, that person may say or do something even worse.

接着，不是道歉或做一些补救，他们越说越错，越做越糟。

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According to psychologist Cooper Lawrence, author of "The Cult of Celebrity, " though the media has painted him as the villain, fans will continue to rally around Chris Brown as long as he keeps doing what he is doing: publicly apologizing, remaining in the spotlight, touring and making music.

CNN: Chris Brown, Rihanna videos to premiere on same day